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Um… in this Sunday's New York Times

This Sunday, the New York Times Book Review is going to mention Um... in Paperback Row. Here’s the official write-up:

Um . . . : Slips, Stumbles, and Verbal Blunders, and What They Mean, by Michael Erard. (Anchor, $14.95.) According to Erard, a journalist with an M.A. in linguistics, the average person commits 7 to 22 slips of the tongue each day and struggles to find the right word or name between two and four times. In this work of “applied blunderology,” he argues that these mistakes illustrate the mind’s dynamics and the way language works.

Received wisdom says you’re not supposed to tangle with the NYTBR, but in this case, the mis-statement is so blatant, it would be uncouth NOT to mention it. Look at:

struggles to find the right

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word or name between two and four times.

Strictly speaking, the research says that older adults report a tip of the tongue experience an average of 2 to 4 times a week, as compared to younger adults, who self-report only 1 to 2 times. Sure, that’s too much detail for a tiny paragraph. But without mentioning how much time it takes to have those 2 to 4 incidents, the statement is utterly meaningless.

Whoever wrote and edited this, bravo for making a muck of it.

At least I still have my health. And my credentials, which they so lovingly caress.