To read my previous Texas Observer piece about George Lakoff, go here.

Whoever wins on November 2, the fight over reality and political language will continue

The conventional view of politics says that people are swayed by words, images, or facts. But that’s false, according to Frank Luntz and George Lakoff, two of the most successful practitioners of political reality construction. They believe that increasingly political forces will clash less over reality than over how it’s shaped.

To read the full article, go here.