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Where To Get a Good Idea: Steal it Outside Your Group, New York Times, May 22, 2004

Got a good idea? Now think for a moment where you got it. A sudden spark of inspiration? A memory? A dream?

Most likely, says Ronald S. Burt, a sociologist at the University of Chicago, it came from someone else who hadn't realized how to use it.

''The usual image of creativity is that it's some sort of genetic gift, some heroic act,'' Mr. Burt said. ''But creativity is an import-export game. It's not a creation game.''

For the full article, go here.

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