Um 2.0
Official release date: August 12, 2008

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Official release date: August 12, 2008

I should really put these in a separate, permanent section on my website, the other books I've had stuff published in. Until then, here they are, in chronological order:
An essay about the meanings of the end of the millennium, based on interviews I did during the summer of 1995 in Alpine, Texas:

I had given up writing fiction when my short story, "Beyond the Point," (first published in the North American Review) was selected for this anthology:
A piece I wrote for Legal Affairs about "linguistic profiling" was reprinted in this linguistics textbook:

With Denise Schmandt-Besserat, I wrote a chapter on the history (and future) of writing:

What is Um...? It's a natural history of verbal blunders. It's a history of verbal fluency and the people who pursue it. It tells the story of famous types of slips like the spoonerism, the Freudian slip, the malapropism, and the Bushism. As a hardcover, it went into three printings, and it was reviewed by the New York Times, the Wall Street Journal, and many other publications.
As of today, Um... is also available as a paperback! But what's new isn't just a softer cover. Inside is a new afterword with up-to-date reporting on brand new scientific research that seeks to unlock the mysteries of slips and the brain. This research (including a report on errors by Kanzi, the bonobo -- yes, that's right, a bonobo) was all published after the hardcover was already in press.
Also in the new afterword, I analyze some of the slips and stumbles in recent American politics, focusing on the Obama/Osama malapropism that media commentators and politicians -- on all sides -- have been making. As long as we have public speakers, we'll have public blunders, and Um... is the only book that will tell you why they happen.
The website www.umthebook.com has reviews, news, and information about readings, interviews, and appearances.
Because I believe in open source, public domain, commons-based peer production, and gift economies, I posted an entry back in May sounding off about a book I'd bought that treated intellectual property (including mine) badly.
Well, the author got in touch, because he thought I had overstated my case, and asked me to change my original posting. So I examined his materials again, and found even more instances where he was putting his own copyright on and selling material that was neither his to copyright or sell. After some back and forth, he saw the error of his ways, and he agreed to remove all this stuff. I've updated my original post my original post.
In general, I think it's a wise book. Learning languages can't really be made easier, but learners can benefit from social support -- coaching, advice, kicks in the pants -- along the lines that Ultimate Language Secrets provides.
But why did it have to be so slickly marketed, buried in cheesy typography, and presented in that Dance of the Seven Veils way? Just sell me the product without Free Offers! and Additional Value! and whatever. I also felt it was sleazy to be automatically signed up by some email marketer when I made my final purchase online. Yes, I could unsubscribe. And yes, educational materials are marketed. But this website miscalculates the audience for this product.
I once accidentally left the manuscript of Um... on the porch overnight. In the morning it looked like this:
This page contains all entries posted to Michael Erard - Home in August 2008. They are listed from oldest to newest.
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